Sunday, June 16, 2019





Market volatility, slumping economy, high unemployment, diminishing property values, political ineptitude, it makes us all want to bury our heads in the sand or never leave our homes.  Look on the bright side, at least you have a home to live in and the opportunity to share the American dream for you and your family.

News reports say property values are down and sales are down– yes, property values are down but there is a vibrant economy out there with many people buying or selling property every day.  The secret is in pricing your home correctly in this market, a market that is unforgiving to the seller who thinks they can ask more than the current market value.  Results:  nobody is coming to look at the property.

Would you believe that there are homes on the market here for 1, 2 or 3 years? They belong to homeowners who are oblivious to what’s going on and have ridden the market down during the past 3 years.  If they had a realistic price from their Realtor® three years ago their property would have sold for much more then than they can get today, but it’s easy to look back and criticize knowing what we know today.


SIDE NOTE:   Results taken from SVVAR MLS.

Q.  How many properties sold in the Verde Valley during December 2010?

A.   121 Sold Total - 55 Sedona Properies Sold.

Q.  How many properties sold in the Verde Valley from Jan. 1, to December 31, 2010?

A.  1473 Sold Total - 616 Sedona properties Sold.

Most of these properties were Foreclosures and some Short Sales.




THIS MARKET IS PRICE DRIVEN, must research current market sales and adjust price to condition of your property, up for recent repairs, new roof, new flooring, new appliances, views, etc. down for any lagging maintenance issues.

LOCATION, LOCATION, LOCATION:  Buyers will pay for a great View and a quality neighborhood.

NO CLUTTER: Nothing turns off potential buyers more than a messy, cluttered home.  Make yours shine!

CURB APPEAL:  If it looks inviting buyers will stop and want to see more.  Remember: You only get one chance to make a first impression!!!

If we follow the above guidelines your property will get lots of interest from both agents and their buyers and offers within a few days of the showings.  You and your Broker are a team and must work together and communicate honestly in order to be successful.  If no offers within two weeks then we have to reevaluate and adjust our marketing plan – the purpose is to sell the property while it is still fresh on the market.



We are a full service Brokerage located in the Village of Oak Creek,  Sedona and specialize in property throughout the whole Verde Valley, Sedona, Village of Oak Creek, Cottonwood, Cornville, Clarkdale, Jerome, Camp Verde, Lake Montezuma and Rimrock.

Once you contact us regarding the sale of your property we will meet with you, gather all pertinent research regarding your home and neighborhood, go over everything in detail with you and answer all your questions and suggestions and offer our own suggestions in the marketing of your property.  Of course we will get all the paperwork done for you, connect you to the Title Company of your choice and help to provide a safe and smooth transaction for both you and the buyer.

Today 90% of home buyers do their research over the internet to locate a property so we have a large internet presence.  We are members of  SVVAR, our MLS, and we broadcast our listings out to over 40 different websites and search engines throughout the world trolling for buyers.  We also have our new website going active also see us on Facebook.

ALL THIS COSTS YOU NOTHING! WE PAY FOR ALL THE ADVERTISING ON YOUR PROPERTY AND CHARGE YOU NOT A CENT.  Selling your home is how we earn  a commission,  paid at the close of Escrow.